Apple’s logo has brainwashed us. Lebron’s shoes cost too much. And why the heck do I buy Advil over Ibuprofen? Brand value.
“A frictionless market is a theoretical trading environment where all costs and restraints associated with transactions are non-existent.”
If you’ve followed the news recently you might have heard about Nike’s recent ad campaign where they used Colin Kaepernick as the face of their brand.. literally!